The Hostel Life creator Mehdy Ghannad is always calling me with new ideas for everything from TV shows to products. "I'm filming in Kenya next week for my big two-part Africa episode" might be in the same conversation as "I'm creating this new travel show about Native Americans." When it is time for a new venture, he always calls me to knock out a logo.
Mehdy was asked to rebrand The Hostel Life with a more open name that did not pigeon-hole the show into only hostel stays. After picking the name "Small World with Mehdy Ghannad," I couldn't wait to get started on a logo. I love small worlds. I love drawing small worlds. I love making anything circular with things coming out of it. And I always love working with Mehdy.
Mehdy wanted a logo that had a globe and was playful, memorable, and youthful that could be easily animated. I viewed the project as a challenge to create a logo that both fit in with and stood out from the map-centric logos that are understandably commonplace across the travel industry.
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