It is always fun to do a re-branding project, and it is even more fun when I get to work on the project with cool people. Our self-declared "ragamuffin"* friend Michelle leads worship at Grace Church in Fort Myers, and they were in dire need of some updating. Two wonderful actions came together for me: to constantly email with Michelle (equal-ish parts business and silliness) and to make tired old logos disappear.
The church wanted to keep the central concept of their previous logo--a large sun--and stay consistent with the blue color scheme of their website.
The logo also needed some sort of graphic element that could double as an icon for their app. That's right, this church has its own app. How high-tech is that? My older sister used to change the transparencies printed with worship song lyrics on the overhead projector as the service went on. Now churches have their own apps. Gotta love technology.
Westport Innovations Website
Creating a website for Westport Innovations was no exception. The California-based company provides building materials used in modern architecture, so a large part of my "familiarizing with the industry" time was spent drooling over pictures of beautiful panel-clad high-rises and skyscrapers faced entirely with glass.
Westport Innovations needed a website that served as a sort of hub to direct contractors and architects to a variety of manufacture's catalogs. Owner Sher Hopkins wanted a simplistic, organized website to help her customers find exactly what they needed as quickly as possible.
Westport Innovations has a strong, long-established local brand recognition--driven by a unique color scheme that stands out in an industry of red and black logos, the overall visual of the subtle tones is a hard one to forget.
I am noticing lately that many people question choices of color that are outside the norm for the industry. Although the last two websites I have created represent very different enterprises (one for a residential real estate agent and the Westport Innovations website), both site began with almost the same conversation--"should I change my colors? Most websites in my business are black and red/black and gold." In a sea of the same, why not make a statement? It is easy to default to blending in to try to keep consistent with the design trends of your industry, but it is much more desirable to create something memorable.
I'm working on updating the logo for Westport Innovations, and the story behind the existing design is just so lovely that I had to share it. Sher's business cards have these beautiful, asian elements incorporated into the logo. With an allusion to her heritage, the symbols are taken from the Korean flag and also have foundations in architectural drawing. What a great example of how the beautiful content behind design choices can embody the personality of a company.
Working with Sher or Michelle is always a pleasure, so I am excited that I will have more designs for both Grace Church and Westport Innovations coming in the near future. Sometimes doing design work just seems like a good excuse to talk to really awesome people on the phone.